Through the latest technology tools, we enable participants to donate directly to the charities of their choice, and then share their spirit of giving across their personal networks, encouraging others to give. We are a 100% efficient channel as no portion of proceeds goes to building and maintaining the program.

We hope to rekindle an appreciation for what's possible if we all did something, albeit small, at once. Our goal is to show that even one person's $5 charitable contribution – "a drop in the bucket" – can initiate a chain reaction, becoming a torrent of global giving that will change the world.